Privacy Policy

1. Information We Collect

We may collect the following types of information:

a. Information You Provide

• Name, email address, and account details when you register or contact us
• Communication data when you reach out for support or inquiries

b. Advertising & Platform Data

With your authorization, Insights Lens may access advertising-related data from third-party platforms such as Meta, TikTok, and Google, including:

• Campaign performance metrics (e.g., impressions, clicks, spend, conversions)
• Ad account identifiers and related metadata

We do not collect personal data of end-users who view or interact with ads.

c. Automatically Collected Information

• Log data (IP address, browser type, device information)
• Usage data (pages visited, features used, timestamps)
• Cookies or similar tracking technologies for functionality and analytics

2. How We Use Your Information

We use collected information to:

• Provide, operate, and maintain the Insights Lens platform
• Aggregate and analyze advertising performance data
• Improve features, usability, and user experience
• Communicate with users regarding updates, support, or service-related notices
• Ensure security, prevent fraud, and comply with legal obligations

3. Data Sharing and Disclosure

We do not sell or rent your personal information.

We may share information only in the following circumstances:

• With trusted service providers who assist in operating the platform (under confidentiality obligations)
• To comply with legal requirements, regulations, or lawful requests
• To protect the rights, property, or safety of Insights Lens and its users

4. Third-Party Platforms & API Usage (Meta, Google, TikTok)

Insights Lens integrates with third-party advertising and analytics platforms, including Meta Platforms, Inc. (Facebook & Instagram), Google (Google Ads), and TikTok, through their official APIs.

API Data Access & Use

• We only access data that users explicitly authorize via OAuth or similar authentication mechanisms.
• Data accessed via these APIs is used solely to provide analytics, reporting, and insights within the Insights Lens application.
• We do not use API data for advertising, remarketing, or resale purposes.

Data Storage & Retention

• API data is stored securely and retained only for as long as necessary to provide the requested services.
• Users may disconnect their ad accounts at any time, after which no new data will be collected.

Limited Use Compliance

Insights Lens complies with all applicable platform policies, including:

• Meta Platform Terms & Developer Policies
• Google API Services User Data Policy, including the Limited Use requirements
• TikTok Developer Platform Terms

We do not transfer, sell, or misuse data obtained through these APIs.

5. Data Security

We implement reasonable administrative, technical, and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain user and advertising data only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

7. User Data Deletion

You have the right to request deletion of your personal data and associated advertising data.

How to Request Data Deletion

Please email your request to: hello@insightslens.com

Include:

• Your registered email address
• Account or workspace name (if applicable)
• A clear request for data deletion

We will verify your request and process the deletion within a reasonable timeframe, in accordance with applicable laws and platform requirements.

8. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Enable essential application functionality
• Analyze usage and improve performance
• Maintain user sessions and preferences

You can control cookies through your browser settings.

9. Children's Privacy

Insights Lens is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the Services constitutes acceptance of the revised policy.

11. GDPR Privacy Rights (European Economic Area)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including:

• Right to Access: Request access to the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data.
• Right to Restrict Processing: Request limitation of how your data is processed.
• Right to Data Portability: Request a copy of your data in a commonly used, machine-readable format.
• Right to Object: Object to processing based on legitimate interests.

Legal Basis for Processing

We process personal data under the following lawful bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests, where applicable

To exercise your GDPR rights, please contact us at hello@insightslens.com.

12. CCPA / CPRA Privacy Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• Right to Know: Request disclosure of the categories and specific pieces of personal information collected.
• Right to Delete: Request deletion of personal information collected about you.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt out of the sale or sharing of personal information (Insights Lens does not sell personal data).
• Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To submit a CCPA/CPRA request, please email hello@insightslens.com with the subject line "CCPA Privacy Request".

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

📧 hello@insightslens.com

Insights Lens
Islamabad, Pakistan